OVERVIEW

A local one-location credit union was in need of growing its loan inventory and  was searching for a way to target a specific demographic that traditionally  served as its best target for new loans and re-financing. They enlisted our help  to utilize multiple online tactics to create a new creative strategy to launch a  programmatic display, social media, SEO, SEM, and review management  campaign. The advertiser’s goal was to increase brand awareness of their  unique hassle-free loan procedure and to increase their overall loan applicant  pool. 

SOLUTION

Provaré, along with the company, identified a need to focus specifically on the  loan service line and not to try to spread tactics and budgets over multiple  service lines. A comprehensive strategy to be laser-focused on growing loans  was created using multiple online tactics. After the campaign launched, we  worked to maximize the campaign by optimizing keywords, adjusting pacing,  and impression capping to extend reach to the target audience. We used  Google Analytics to determine the exact goals of the campaigns and a formula  for how that number turned into loan applications and closures.  to the target audience. We used Google Analytics to determine the exact goals of the campaigns and a formula for how that number turned into loan applications and closures.

CAMPAIGN RESULTS

In the first year of this campaign, we were able to increase their lead  generations for loans by 90%. In addition, they were able to close the highest  dollar amount in loans in the past seven years. They achieved a 55% loan  approval rate, showing that the quality of candidates we were sending them  were perfect candidates for loans. Finally, they increased their loan portfolio  by $2.23 million and increased loan page traffic by 648% from the previous  year.